Pirates Fans Enjoy Miller Lite Responsibly
Fans who attended the Pittsburgh Pirates games versus the St. Louis Cardinals at PNC Park on August 18 & 19, 2017 were treated to a great weekend of baseball. Hundreds of…
TEAM Coalition
Techniques for Effective Alcohol Management
Molson Coors
Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway
Responsible NASCAR fans earned valuable rewards at the Brantley Gilbert Big Machine Brickyard 400 on July 23, 2017. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking…
Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
Fans at New Hampshire Motor Speedway had a lot to celebrate on July 16, 2017, from Richard Petty’s 80th birthday to a thrilling running of the Overton’s 301. And for…
Fans Refresh Responsibly at the 2017 NHL Draft™ Fan Fest
The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During…
Responsible Indianapolis 500 Concertgoers
Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 26, 27 and 28, 2017) through a partnership between the track, MillerCoors and…
Responsible NASCAR Fans Rewarded at Talladega Superspeedway
Responsible NASCAR fans earned valuable rewards at the GEICO 500 at Talladega Superspeedway on May 7, 2017. The track, Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and…
Alcohol Responsibility at 2017 Coors Light NHL Stadium Series
The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Coors Light NHL Stadium SeriesTM in Pittsburgh, PA. In the PreGame festivities outside Heinz Field on Friday, February 24th and…
Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game
The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017…
Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame
The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st…
Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl
Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled…