Responsible race fans earned valuable rewards at Chicagoland Speedway for the three days of NASCAR racing on June 29, 30 and July 1, 2018. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. 717 fans made the pledge to Hold True and Get Home Safely. All of them had…
Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 25, 26 and 27, 2018) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake…
As the Monster Energy NASCAR Cup Series raced into town for the GEICO 500, Talladega Superspeedway, Miller Lite, Americrown and TEAM Coalition were there to promote responsible drinking and traffic safety at the race on April 28-29, 2018. 303 responsible NASCAR fans earned valuable rewards before the green flag waved. Each responsible race fan made…
The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Coors Light NHL Stadium SeriesTM in Annapolis, MD. In the PreGame festivities outside Navy-Marine Corps Memorial Stadium on Saturday, March 3, 2018, a total of 350 NHL fans made the pledge never to drive drunk and always to have a designated driver. “Refresh Responsibly. Get Home…
The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2018 NHL PreGame™, 2018 GEICO Skills Competition™ and the 2018 Honda NHL® All-Star Game in Tampa, FL on January 25, 26, 27 and 28, 2018. While the NHL® All-Stars displayed their amazing skills on the ice, 1,800 NHL®…
While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never…
As the Monster Energy NASCAR Cup Series raced into town for the Alabama 500, Talladega Superspeedway, Miller Lite, Americrown and TEAM Coalition were there to promote responsible drinking and traffic safety at the race on October 15, 2017. 153 responsible NASCAR fans earned valuable rewards before the green flag waved. Before the race, responsible race…
Fans at New Hampshire Motor Speedway had a lot to cheer on as the Monster Energy NASCAR Cup Series™ came to town on September 24, 2017 during the running of the ISM Connect 300 race. And for the second time this year, fans who pledged to partake in race day activities responsibly were rewarded through a partnership…
Responsible race fans earned valuable rewards at Chicagoland before the green flag waved at the Tale of the Turtles 400 race on September 17, 2017. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. Before the race, 164 fans made the pledge to be the designated driver for their group. All…