Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway


Fans at New Hampshire Motor Speedway had a lot to cheer on as the Monster Energy NASCAR Cup Series™ came to town on September 24, 2017 during the running of the ISM Connect 300 race. And for the second time this year, fans who pledged to partake in race day activities responsibly were rewarded through a partnership between the track, Miller Lite and TEAM Coalition.

Before the race, 357 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. New for this race, fans received a photo prop featuring Brad Keselowski’s #2 Ford. Fans were encouraged to use the prop in race day photos and post those photos on social media to spread the responsibility word.


One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the New Hampshire 301 at New Hampshire Motor Speedway in July, 2018.

While we want everyone that steps onto our property to have the best time they can possibly have, there’s nothing more important to us than the safety of our fans. Signing this pledge to be a designated driver speaks to the character of our fan base.David McGrath, General Manager, New Hampshire Motor Speedway
We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track. For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.


TEAM Coalition