Fans at New Hampshire Motor Speedway had a lot to cheer on as the Monster Energy NASCAR Cup Series™ came to town on September 24, 2017 during the running of the ISM Connect 300 race. And for the second time this year, fans who pledged to partake in race day activities responsibly were rewarded through a partnership between the track, Miller Lite and TEAM Coalition.
Before the race, 357 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. New for this race, fans received a photo prop featuring Brad Keselowski’s #2 Ford. Fans were encouraged to use the prop in race day photos and post those photos on social media to spread the responsibility word.
One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the New Hampshire 301 at New Hampshire Motor Speedway in July, 2018.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.