Responsible NASCAR Fans Rewarded at Talladega Superspeedway


As the Monster Energy NASCAR Cup Series raced into town for the Alabama 500, Talladega Superspeedway, Miller Lite, Americrown and TEAM Coalition were there to promote responsible drinking and traffic safety at the race on October 15, 2017.  153 responsible NASCAR fans earned valuable rewards before the green flag waved.

Before the race, responsible race fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race.

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One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next race at Talladega Superspeedway in May, 2018.

The Designated Driver for the Race from the GEICO 500, John Dunn, received two tickets and two VIP Experiences to the Alabama 500. Dunn and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.

We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA. It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.Grant Lynch, Chairman, Talladega Superspeedway
We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track. For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Marty Maloney, Miller Lite; Michelle Young, TEAM Coalition; Morgan Taylor, Guest of Winner; John Dunn, Responsibility Has Its Rewards Sweepstakes Winner; Dan Klenetsky, NASCAR; Jordan Jiloty, NASCAR

TEAM Coalition