Miller Lite

Minnesota Vikings, Miller Lite Reward Fans in October 2016

Minnesota Vikings, Miller Lite Reward Fans in October 2016

Responsible Minnesota Vikings fans earned valuable rewards at the Vikings game at U.S. Bank Stadium on Sunday, October 9, 2016. The Vikings, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety. More than 500 fans at the game made the pledge to be a designated driver for their group. Fans who…

Responsible NASCAR Fans Rewarded at Richmond International Raceway

Responsible NASCAR Fans Rewarded at Richmond International Raceway

Responsible NASCAR fans earned valuable rewards at the Federated Auto Parts 400 at Richmond International Raceway on September 10, 2016.  Miller Lite, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety at RIR. Before the race, 172 fans made the pledge to be a designated driver for their group. Fans who pledged…

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend (May 27, 28 and 29, 2016) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit…