Responsible NASCAR fans earned valuable rewards at the Crown Royal 400 at Indianapolis Motor Speedway on Sunday July 24, 2016. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety.
262 fans made the pledge to always buckle up and to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a 2016 Ford Fusion SE.
The Designated Driver for the Race from the July 2015 Crown Royal 400 at INDY, Bob Glick, received two tickets and two VIP Experiences to this year’s Crown Royal 400. Bob and his guest enjoyed a behind-the-scenes experience before the race on Sunday.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.