The green flag waved on the Chase for the NASCAR Sprint Cup™, Chicagoland Speedway celebrated its 15th anniversary and responsible race fans earned valuable rewards at the Teenage Mutant Ninja Turtles 400 on September 18, 2016. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track.
Before the race, 382 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the next NASCAR Cup Series race at Chicagoland Speedway.
US DOT / NHTSA 2015 NATIONAL DATA:
• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.