Great Nights End Safely at New Hampshire Motor Speedway


At the Bad Boy Off Road 300 it was all about position as drivers tried to secure a spot in the Chase for the Sprint Cup Round of 12. Meanwhile, fans at New Hampshire Motor Speedway positioned themselves to succeed off the track by making the pledge to never drive drunk and always have a designated driver. These responsible fans were rewarded as part of an ongoing partnership between the track, Miller Lite and TEAM Coalition.


Before the race, 198 fans made the pledge to be designated drivers for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes tickets and a VIP experience for two people at the New Hampshire 301 on July 16, 2017 at New Hampshire Motor Speedway. Every fan who received a photo was also directed to to enter for a chance to win a 2016 Ford Fusion SE.

Signing the designated driver pledge is a selfless act and one that we fully support during race weekend at New Hampshire Motor Speedway. While we want people to fully enjoy the race weekend, being responsible and safe is of the utmost importance.

David McGrath, general manager for New Hampshire Motor Speedway
We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track. For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
New Hampshire Motor Speedway

Speedway Motorsports Inc. (SMI)

TEAM Coalition



•10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition