Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway

07/18/2016

Responsible NASCAR fans earned valuable rewards at the New Hampshire 301 race on Sunday July 17, 2016. The track, Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety.

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Before the race, 197 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes tickets and a VIP experience for two people at the New England 300 on September 25, 2016 at New Hampshire Motor Speedway. Every fan who received a photo was also directed to MillerLiteResponsibility.com to enter for a chance to win a 2016 Ford Fusion SE.

The Designated Driver for the Race from the Sylvania 300 last September, Matt Timberlake, received a pair of tickets and a behind-the-scenes experience before the New Hampshire 301. He and his daughter celebrated her 16th birthday while taking in all the fun at New Hampshire Motor Speedway.

Signing the designated driver pledge is a selfless act and one that we fully support during race weekend at New Hampshire Motor Speedway. While we want people to fully enjoy the race weekend, being responsible and safe is of the utmost importance.

David McGrath, general manager for New Hampshire Motor Speedway
We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Richmond International Raceway and TEAM Coalition to help promote responsibility at the track. For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.Diane Wagner, Responsibility Commerce Manager, MillerCoors
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
New Hampshire Motor Speedway

Speedway Motorsports Inc. (SMI)

MillerCoors

 

TEAM Coalition

(L to R): Jordan Jiloty, Director of Public Affairs at NASCAR; Matt Timberlake, Responsibility Has Its Rewards sweepstakes winner; Madeline Timberlake, guest of winner; Kevin Abernathy, Event Coordinator at TEAM Coalition

US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition