NHL

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated…

Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to…

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 NHL Draft™ Day Fan Fest at Canalside Buffalo on Friday, June 24, 2016. Prior to the NHL Draft™ held next door at First Niagara Center, 136 NHL fans made the pledge never to drive drunk, always to have a designated…

Jack Daniel’s, Nashville Predators Promote Raise One Million ARMs

Jack Daniel’s, Nashville Predators Promote Raise One Million ARMs

Jack Daniel’s and the Nashville Predators joined TEAM Coalition in promoting responsible drinking last week as a part of the Raise One Million ARMs campaign. While the Predators earned two wins on the ice versus the Coyotes and Avalanche, a total of 287 fans pulled off a responsibility hat trick, making the #DontDriveDrunk pledge. Outside of Bridgestone Arena, fans…