The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol to anyone under age. “Refresh Responsibly. Get Home Safe.” was the message.
Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.
All responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Molson Canadian and TEAM Coalition – proving that Responsibility Has Its Rewards®.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
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