TEAM Coalition Partners with NHL and Coors Light for Stadium Series


TEAM Coalition Partners with NHL® and Coors Light for Responsibility Has Its Rewards Promotion at 2014 NHL Stadium Series at Soldier Filed
TEAM Coalition Partners with NHL® and Coors Light for Responsibility Has Its Rewards Promotion at
2014 NHL Stadium Series® at Soldier Field
Chicago, IL – TEAM Coalition partnered with the NHL® and Coors Light to promote responsibility at the NHL Stadium Series® at Soldier Field this weekend. Chicago Blackhawks fans that attended the game on Saturday, March 3rd versus the Pittsburgh Penguins were rewarded with a win on and off the ice. All fans that attended the game had the chance to win prizes and receive souvenir photos after pledging to be a responsible fan or a designated driver.  


At the 2014 NHL Stadium Series at Soldier Field, TEAM Coalition and Coors Light offered the designated driver program to fans of the outdoor hockey game at five locations. Before the game, at Spectator Plaza, fans over the age of 21 who promised to never drive drunk and always have a designated driver received a souvenir photo, Coors Light branded prizes and were entered in a raffle to receive an autographed Jeremy Roenick jersey. In the stadium, fans over the age of 21 who pledged be a designated driver and provide safe transportation home for their group were entered to be selected as the Designated Driver for the game and win a prize pack including an autographed Jeremy Roenick jersey as well as a $50 gift card to the NHL online store. Out of nearly 321 fans that pledged, Jeff Holland (pictured below on the left) won the autographed jersey and Anthony Giannini (pictured below on the right) was selected as the Designated Driver for the Game.



“We believe that with great beer comes great responsibility and we’re thrilled to partner with the NHL and TEAM Coalition to help promote responsibility at these hockey events,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “For many fans, enjoying a beer at the game is part of the hockey experience, and we want to encourage fans to enjoy the game responsibly and plan ahead for a safe ride home.”

“The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the responsibility program partners, including the leagues, venues, brewers and beer distributors,” said Jill Pepper, Executive Director of TEAM Coalition. “Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.”

About the National Hockey League:
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (NBCSN, NBC, TSN, CBC, RDS, RIS, and NHL Network™) and radio (NHL Radio™, Sirius XM Radio). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to

About MillerCoors:
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

About TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM’s members and supporters include the National Hockey League, Major League Baseball, Major League Soccer, NASCAR, the National Basketball Association, the National Football League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to or at Facebook/FansDontLetFansDriveDrunk.