TEAM RESPONSIBLE CONSUMER PROGRAMS 101

CONSUMER PROGRAMS

TEAM Coalition and our member organizations partner to promote alcohol responsibility. This effort has been a major cost center for the Coalition. During fiscal year 2019 (October 1, 2018 to September 30, 2019), TEAM Coalition staffers participated in 99 days of on-site activations. A total of 16,410 photos were taken and 33,348 fans made the pledge to prevent drunk driving. The net cost of those events was just under $250,000. In FY 2020, there were 34 days of on-site activations, with a total of 4,251 photos and 8,353 fans pledging to prevent drunk driving at those activations. The net cost of those events was $94,000.

The vast majority of those activations promoted TEAM Coalition member leagues and their official alcohol sponsors which are also TEAM Coalition member organizations.

Click the logos below to view the summaries for the responsibility events in FY 2019 with each TEAM Coalition member organization. 
  • Anheuser-Busch FY 2019 Events Anheuser-Busch 2019 Events
  • Aramark FY 2019 Events Aramark 2019 Events
  • Beer Institute FY 2019 Events Beer Institute 2019 Events
  • Brown-Forman FY 2019 Events Brown-Forman 2019 Events
  • Constellation Brands FY 2019 Events Constellation Brands 2019 Events
  • Delaware North FY 2019 Events Delaware North 2019 Events
  • IAVM FY 2019 Events IAVM 2019 Events
  • Legends FY 2019 Events Legends 2019 Events
  • Live Nation FY 2019 Events Live Nation 2019 Events
  • Molson Coors FY 2019 Events Molson Coors 2019 Events
  • MLB FY 2019 Events MLB 2019 Events
  • MLS FY 2019 Events MLS 2019 Events
  • NAB FY 2019 Events NAB 2019 Events
  • NASCAR FY 2019 Events NASCAR 2019 Events
  • NBA FY 2019 Events NBA 2019 Events
  • NBWA FY 2019 Events NBWA 2019 Events
  • NCAA FY 2019 Events NCAA 2019 Events
  • NFL FY 2019 Events NFL 2019 Events
  • NHL FY 2019 Events NHL 2019 Events
  • SMA FY 2019 Events SMA 2019 Events
  • Spectra FY 2019 Events Spectra 2019 Events

Across all TEAM Coalition member leagues, teams and venues, a total of 1,036,651 fans pledged to be responsible drinkers or designated drivers at pledge locations and activations staffed by facility employees and managed by TEAM Coalition employees.

TEAM Coalition also manages the season-long Responsibility Has Its Rewards sweepstakes with MLS, NASCAR, NBANFL and NHL. With the leagues, these sweepstakes cut across sponsorships at the team level to offer all fans who pledge to make responsible alcohol decisions a chance to follow their favorite team to a league championship or all-star event. TEAM Coalition manages season-long pledge counts for all member leagues online at FansDontLetFansDriveDrunk. In addition to pledge counts, FansDontLetFansDriveDrunk provides an alcohol management snapshot by team including partner organizations, alcohol service policies and fan outreach activities.

From 2012 through 2019, TEAM and NCAA partnered on the TEAM UP 2 WIN! sweepstakes for the Men’s and Women’s Final Four.

From 2016 to 2019, TEAM offered offered the Raise One Million ARMs sweepstakes. This is an annual opportunity to engage all member organizations with a common goal to prevent drunk driving during the months of April and December.

Fan Education Toolkit:

TEAM Coalition offers several options for members to promote alcohol responsibility at fan events. All options can be customized to feature different partners, fan experiences and rewards.

On-site Activations

  • Logistics include activation element creation, shipping, travel, staffing, set-up, load-out and blog post on TEAMCoalition.org summarizing the activation
  • Souvenir photos
  • Autograph wall
  • Autograph inflatable
  • Digital prize wheel
  • RHIR sweepstakes administration including rules, data collection and prize fulfillment

Online Activations

  • Facebook/Instagram ad targeted by age, geography and time; ad creation, set-up and management
  • RHIR sweepstakes administration including rules, data collection and prize fulfillment

Management of TEAM Member Branded Programs at TEAM Member Leagues Regular Season Games

  • Regardless of sponsorship at the team level, TEAM Coalition works with every NFL team, every NHL team, every NBA team, every MLS Club and every MLB Club to ensure they offer fans a program that rewards them for being a responsible drinker or a designated driver.
  • TEAM shares best practices across teams and leagues to help boost fan participation in the program.
  • TEAM provides templates of paper pledge forms to collect data as well as signage templates at no cost to all TEAM member league affiliates.
  • TEAM provides several digital solutions for pledge data collection via iPad or tablet or online where fans can pledge directly from their own phones.
    • The iPad solution includes a price for set-up, hardware and monthly software use. This solution remembers each person who pledges. Repeat pledges are made easier by simply confirming past data shared. This solution prevents people from pledging more than once for a single event. Data is stored securely on password protected secure server. Data is easily accessible through website via computer or mobile. One-button solution to select a random winner for each event.
    • The online solution includes a price for set-up and software charged on a per pledge basis. This solution provides the same functionality as the iPad solution through a website allowing fans to make the pledge directly from their own cell phones.
    • The simple web-form solution is complimentary, however it does not provide the same functionality as the other options. This solution does not remember each person who pledges. With each repeat registration, fans must enter all data every time. Solution does not prevent fans from registering more than once for each event. Data is stored on secured, password protected server. Access is through computer only.

FY 2019 Consumer Program Expenses:

Consumer Program Expenses
Total
MLB $46,000
MLS $22,000
NASCAR $40,000
NBA $27,000
NCAA $36,000
NFL $79,000
NHL $41,000
Live Nation $52,000
Molson Coors $22,000
Brown-Forman $5,000
Constellation Brands $6,000
Gross Consumer Program Expenses
$375,000
Consumer Program Revenue
Total
Member, Partner, Team Contributions $85,000
NHTSA Grant $40,000
Total Grants & Contributions
$125,000
Net Consumer Program Expense
$250,000