Across all TEAM Coalition member leagues, teams and venues, a total of 1,036,651 fans pledged to be responsible drinkers or designated drivers at pledge locations and activations staffed by facility employees and managed by TEAM Coalition employees.
TEAM Coalition also manages the season-long Responsibility Has Its Rewards sweepstakes with MLS, NASCAR, NBA, NFL and NHL. With the leagues, these sweepstakes cut across sponsorships at the team level to offer all fans who pledge to make responsible alcohol decisions a chance to follow their favorite team to a league championship or all-star event. TEAM Coalition manages season-long pledge counts for all member leagues online at FansDontLetFansDriveDrunk. In addition to pledge counts, FansDontLetFansDriveDrunk provides an alcohol management snapshot by team including partner organizations, alcohol service policies and fan outreach activities.
From 2012 through 2019, TEAM and NCAA partnered on the TEAM UP 2 WIN! sweepstakes for the Men’s and Women’s Final Four.
From 2016 to 2019, TEAM offered offered the Raise One Million ARMs sweepstakes. This is an annual opportunity to engage all member organizations with a common goal to prevent drunk driving during the months of April and December.
Fan Education Toolkit:
TEAM Coalition offers several options for members to promote alcohol responsibility at fan events. All options can be customized to feature different partners, fan experiences and rewards.
On-site Activations
- Logistics include activation element creation, shipping, travel, staffing, set-up, load-out and blog post on TEAMCoalition.org summarizing the activation
- Souvenir photos
- Autograph wall
- Autograph inflatable
- Digital prize wheel
- RHIR sweepstakes administration including rules, data collection and prize fulfillment
Online Activations
- Facebook/Instagram ad targeted by age, geography and time; ad creation, set-up and management
- RHIR sweepstakes administration including rules, data collection and prize fulfillment
Management of TEAM Member Branded Programs at TEAM Member Leagues Regular Season Games
- Regardless of sponsorship at the team level, TEAM Coalition works with every NFL team, every NHL team, every NBA team, every MLS Club and every MLB Club to ensure they offer fans a program that rewards them for being a responsible drinker or a designated driver.
- TEAM shares best practices across teams and leagues to help boost fan participation in the program.
- TEAM provides templates of paper pledge forms to collect data as well as signage templates at no cost to all TEAM member league affiliates.
- TEAM provides several digital solutions for pledge data collection via iPad or tablet or online where fans can pledge directly from their own phones.
- The iPad solution includes a price for set-up, hardware and monthly software use. This solution remembers each person who pledges. Repeat pledges are made easier by simply confirming past data shared. This solution prevents people from pledging more than once for a single event. Data is stored securely on password protected secure server. Data is easily accessible through website via computer or mobile. One-button solution to select a random winner for each event.
- The online solution includes a price for set-up and software charged on a per pledge basis. This solution provides the same functionality as the iPad solution through a website allowing fans to make the pledge directly from their own cell phones.
- The simple web-form solution is complimentary, however it does not provide the same functionality as the other options. This solution does not remember each person who pledges. With each repeat registration, fans must enter all data every time. Solution does not prevent fans from registering more than once for each event. Data is stored on secured, password protected server. Access is through computer only.
FY 2019 Consumer Program Expenses:
Consumer Program Expenses
|
Total
|
MLB |
$46,000 |
MLS |
$22,000 |
NASCAR |
$40,000 |
NBA |
$27,000 |
NCAA |
$36,000 |
NFL |
$79,000 |
NHL |
$41,000 |
Live Nation |
$52,000 |
Molson Coors |
$22,000 |
Brown-Forman |
$5,000 |
Constellation Brands |
$6,000 |
Gross Consumer Program Expenses
|
$375,000
|
|
|
Consumer Program Revenue
|
Total
|
Member, Partner, Team Contributions |
$85,000 |
NHTSA Grant |
$40,000 |
Total Grants & Contributions
|
$125,000
|
Net Consumer Program Expense
|
$250,000
|