In addition to running Facebook campaigns linked to online registrations with the University of Texas for the 2018 and 2019 football seasons, TEAM Coalition and Constellation Brands partnered on 9 event days to promote alcohol responsibility in the 2019 fiscal year. A total of 788 photos were taken. Each included a message about drunk driving prevention. Those photos were viewed a total of 1,766 times. That is an average of more than two views per photo.
Click the photos below to view the event summaries for the Constellation Brands responsibility activations this year.