In addition to running Facebook campaigns linked to online registrations with the University of Texas for the 2018 and 2019 football seasons, TEAM Coalition and Constellation Brands partnered on 9 event days to promote alcohol responsibility in the 2019 fiscal year. A total of 788 photos were taken. Each included a message about drunk driving prevention. Those photos were viewed a total of 1,766 times. That is an average of more than two views per photo.