Modelo Especial and TEAM Coalition Reward Responsible Fans at UFC 238


Responsible UFC fans had the chance to pose for a souvenir photo and enter the Responsibility Has Its Rewards Sweepstakes at the UFC 238 Fan Fest outside United Center in Chicago, IL on Saturday, June 8, 2019. This was the first UFC fight where Modelo Especial,® Modelo Negra® and TEAM Coalition partnered to promote responsible drinking.

UFC June 2019-06-08 15-13-46PM
UFC June 2019-06-08 14-41-39PM

288 fans made the pledge to Drink Responsibly – never drive drunk and always have a designated driver. Fans who pledged received a free souvenir photo, instant prizes and entrance into the Responsibility Has Its Rewards (RHIR) Sweepstakes.

Kevin Levonyak, was selected as the grand prize winner of the RHIR sweepstakes, winning two floor seats for UFC 238 and an octagon experience. Three first prize winners, Jorge, Alex Hulbert and Tyrone Cloud, each received an autographed pair of UFC gloves.

Constellation Brands is committed to promoting responsible drinking through all of our brands. We are proud to join an organization that has a long history of success training facility employees and encouraging sports fans to drink responsibly by always using a designated driver. A number of our beer brands are actively involved in sports and entertainment sponsorships. Partnering with TEAM Coalition enhances our opportunities to reach that audience with a very important message that can help keep people safe.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition