Rams, Corona Extra & TEAM Thank Fans Who Relax Responsibly


At every home game at L.A. Memorial Coliseum during the 2019 season, Los Angeles Rams fans are encouraged to Relax Responsibly with Corona Extra and TEAM Coalition. Fans who add their signature to the responsibility wall as their promise to never drive drunk and who smile for a souvenir photo are entered to win a $250 NFLShop.com gift card as winners of the Corona Extra Responsibility Has Its Rewards (RHIR) sweepstakes.

Click on the images below to see the results from the Relax Responsibly activations at all the Rams home games.

September 15, 2019

RHIR sweepstakes winner:
Laura Ramirez


September 29, 2019

RHIR sweepstakes winner:
Wesley Walton


October 13, 2019

RHIR sweepstakes winner:
Eric Anderson


November 17, 2019

RHIR sweepstakes winner:
Mary-Ellen Oswald


November 25, 2019

RHIR sweepstakes winner:
Hector Alikhan


December 8, 2019

RHIR sweepstakes winner:
Kendra Krause


December 29, 2019


The Rams, TEAM Coalition and Corona Extra have been working together since 2017 to promote responsible drinking and drunk driving prevention.

2018 RHIR

Relax Responsibly

2017 RHIR

Relax Responsibly


Constellation Brands wants those attending sporting or music events to enjoy them safely and responsibly. We are thrilled to work with TEAM, an organization providing training, communications and consumer programming to encourage responsible fan behavior resulting in a great experience for everyone.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division

The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Constellation Brands
Constellation Brands is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The company’s beer portfolio includes Corona Extra, Corona Light (the #1 imported light beer in the U.S.), Corona Premier, Corona Refresca, Modelo Especial (the #1 imported beer in the U.S.), Modelo Negra, Pacifico and Victoria beer brands.  For more information, please visit  www.cbrands.com

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, National Football League, Legends, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash