At every home game at L.A. Memorial Coliseum during the 2018 season, Los Angeles Rams fans are encouraged to Relax Responsibly with Corona Extra and TEAM Coalition. Fans who add their signature to the responsibility wall as their promise to never drive drunk and who smile for a souvenir photo are entered to win a $250 NFLShop.com gift card as winners of the Corona Extra Responsibility Has Its Rewards (RHIR) sweepstakes.
Click on the images below to see the results from the Relax Responsibly activations at all the Rams home games.
|September 16, 2018||September 23, 2018|
|November 11, 2018||November 19, 2018|
|December 16, 2018||December 30, 2018|
|January 12, 2019|
The Rams, TEAM Coalition and Corona Extra have been working together since 2016 to promote responsible drinking and drunk driving prevention.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash