Rams, Corona Extra and TEAM Ask Fans To Relax Responsibly

09/29/2017

At every home game this season, Los Angeles Rams fans are Relaxing Responsibly with Corona Extra and TEAM Coalition. Fans who add their signature to the responsibility wall as their promise to never drive drunk and who smile for a souvenir photo are entered to win a $250 NFLShop.com gift card as winners of the Corona Extra Responsibility Has Its Rewards (RHIR) sweepstakes.

Click on the images below to see the results from the Relax Responsibly activations at all the Rams home games.

September 10, 2017

September 17, 2017

 

October 8, 2017

 

November 12, 2017

 

November 26, 2017

 

December 10, 2017

 

December 31, 2017

 

The Rams, TEAM Coalition and Corona Extra have been working together since 2016 to promote responsible drinking and drunk driving prevention.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization that has a long history of success in both training facility employees and encouraging responsible fan behavior.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition