Responsible Rams fans had the chance to pose for a souvenir photo and enter the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Minnesota Vikings game at the LA Memorial Coliseum on Thursday, September 27, 2018. Corona Extra and TEAM Coalition are partnering with the Rams all season to promote responsible drinking at the Rams home games.
100 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. One responsible fan was randomly selected as the weekly grand prize winner of the RHIR sweepstakes. The prize included a $250 NFLShop.com gift card. The 52 photos taken have been shared 258 times via text forwarding and social media, an average of 5.0 views per photo.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash