Corona Extra and TEAM Coalition Reward Rams Fans Who Relax Responsibly

11/20/2018

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Kansas City Chiefs game at the LA Memorial Coliseum on Monday, November 19, 2018. Corona Extra and TEAM Coalition are partnering with the Rams all season to promote responsible drinking at the Rams home games.

 
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121 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. One responsible fan was randomly selected as the weekly grand prize winner of the RHIR sweepstakes. The prize included a $250 NFLShop.com gift card.  The 65 photos taken have been shared 111 times via text forwarding and social media, an average of 1.7 views per photo.

Constellation Brands is committed to promoting responsible drinking. We are thrilled to partner with an organization that has a long history of success in both training facility employees and encouraging responsible fan behavior.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division
The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Constellation Brands Beer Division
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition