Rams Fans Rewarded for Pledge to Relax Responsibly -

11/26/2019

Responsible Rams fans entered the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Baltimore Ravens game at the LA Memorial Coliseum on Monday, November 25, 2019. Fans autographed the responsibility wall and smiled for a souvenir photo as their pledge to prevent drunk driving. Corona Extra and TEAM Coalition are partnering with the Rams all season to promote responsible drinking at the Rams home games.

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

152 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. The 52 photos taken have been shared 82 times via text forwarding and social media.

Congratulations to Hector Alikhan – a responsible Rams fan from Pomona, CA – who was randomly selected as the weekly grand prize winner of the RHIR sweepstakes. The prize included a $250 NFLShop.com gift card.

Constellation Brands wants those attending sporting or music events to enjoy them safely and responsibly. We are thrilled to work with TEAM, an organization providing training, communications and consumer programming to encourage responsible fan behavior resulting in a great experience for everyone.<span class="su-quote-cite">Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division</span>

The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>

Constellation Brands

Constellation Brands is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The company’s beer portfolio includes Corona Extra, Corona Light (the #1 imported light beer in the U.S.), Corona Premier, Corona Refresca, Modelo Especial (the #1 imported beer in the U.S.), Modelo Negra, Pacifico and Victoria beer brands. For more information, please visit www.cbrands.com

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, National Football League, Legends, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2018 NATIONAL DATA:

In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.