Rams Fans Rewarded for Pledge to Relax Responsibly

09/30/2019

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. Tampa Bay Bucs game at the LA Memorial Coliseum on Sunday, September 29, 2019. Corona Extra and TEAM Coalition are partnering with the Rams all season to promote responsible drinking at the Rams home games.

 
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149 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. One responsible fan was randomly selected as the weekly grand prize winner of the RHIR sweepstakes. The prize included a $250 NFLShop.com gift card.  The 63 photos taken have been shared 91 times via text forwarding and social media, an average of 1.4 views per photo.


Constellation Brands wants those attending sporting or music events to enjoy them safely and responsibly. We are thrilled to work with TEAM, an organization providing training, communications and consumer programming to encourage responsible fan behavior resulting in a great experience for everyone.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division

The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Constellation Brands

TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition