TEAM Coalition and NHL partnered on 7 event days promoting alcohol responsibility in the 2019 fiscal year. A total of 1,739 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 5,165 times. That is an average of nearly 3 views per photo.
TEAM Coalition also partnered with the NHL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to the NHL All-Star Game.