TEAM Coalition and NFL partnered on 20 event days promoting alcohol responsibility in the 2019 fiscal year. A total of 3,470 photos were taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 10,246 times. That is an average of nearly 3 views per photo.
TEAM Coalition also partnered with the NFL on the Responsibility Has Its Rewards sweepstakes. The grand prize included a pair of tickets to Super Bowl LIII. The first prize was a trip to the 2019 Pro Bowl.