Fans who attended the Oakland Raiders game versus the Seattle Seahawks at Wembley Stadium on Sunday October 14, 2018 enjoyed the first of three NFL games played in London this season. Click here to see the results from all of the games played in London this season. Fans from across the pond showed tremendous support for the Raiders by embracing the responsibility message – Responsible Fans Win. Fans who pledged to never drive drunk autographed a responsibility wall and received a free souvenir photo.
A total of 272 fans participated in the responsibility activation. 137 photos were taken on game day. Those photos were viewed 493 times. That is 3.6 views per photo. One lucky fan was selected among all those who participated as the Responsible Fan of the Game. The winner, Stuart Baddeley, received an NFL London 2018 prize pack.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash