NFL London 2018 Responsibility Activations

10/21/2018

Three NFL games this season will be played in the United Kingdom. TEAM Coalition will be there for all three games promoting the messages of alcohol responsibility and drunk driving prevention. Fans who attend the NFL London games participate in the responsibility activation by adding their signatures to the responsibility wall and receiving a branded souvenir photo. From each game, one lucky and responsible fan will win a prize as the Responsible Fan of the Game.

Click on the images below to see the results from the responsibility activations at all three games.

October 14 October 21 October 28

The NFL, TEAM Coalition and Bud Light have been working together for years to promote responsible drinking and drunk driving prevention. The League’s International Series is one of many examples of the successful partnership that has included the Pro Bowl, NFL Experience and Super Bowl for more than a decade.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years and the Bud Light Responsible Fan program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with the NFL, TEAM and the great fans displays our collective responsibility to help keep our roads safe.Adam Warrington, Vice President, CSR-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2017 NATIONAL DATA:

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition