Responsible Fans Recognized at Super Bowl LII

02/05/2018

TEAM Coalition proudly joined forces with the National Football League and Bud Light in support of the national Responsibility Has Its Rewards (RHIR) campaign at the 2018 Pro Bowl in Orlando, Florida on Sunday January 28, 2018 and Super Bowl LII in Minneapolis, MN on Sunday February 4, 2018. Throughout the 2017 NFL season, each NFL team offered fans the opportunity to pledge to be a designated driver. At the end of the regular season, each NFL team selected one fan to be the Designated Driver for the 2017 Season.

More than 265,000 fans across the league participated in this life-saving program during the 2017 regular season. The Designated Drivers for the Season for the New England Patriots – Janet Ruggiero – and the Philadelphia Eagles – Henry Kern – attended Super Bowl LII compliments of TEAM Coalition and the NFL as the grand prize winners of the Responsibility Has Its Rewards sweepstakes.

At U.S. Bank Stadium, 640 NFL fans pledged to be responsible fans at Super Bowl LII. Responsible fans are over 21 years of age, and they made one of two possible responsibility promises. Some promised not to drink alcohol. Other promised to be responsible drinkers by choosing to take public transportation, a ride-sharing app, or to get home safely with a friend after the game. All responsible fans who took the pledge were awarded a Bud Light rally towel and key chain at the game.

Nearly 5,000 fans pledged never to drive drunk at the Super Bowl Experience offered for eight days leading up to Super Bowl LII. Each day, a random drawing awarded a lucky fan who took the pledge with an autographed football or mini-helmet.

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The RHIR sweepstakes first prize was awarded to the Designated Driver for the Season from the Chicago Bears – Brenda Musich. Mrs. Musich received a trip for two to the 2018 Pro Bowl in Orlando, FL.

Responsibility Has Its Rewards sweepstakes winner, Brenda Musich, her husband Steve Musich, at the 2018 Pro Bowl.
The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Bud Light Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the National Football League, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, Corporate Social Responsibility-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Anheuser-Busch
TEAM Coalition

(L to R):

Jackson Magnini, TEAM Coalition; Katja Zastrow, Anheuser-Busch; Janet Ruggiero, Patriots Responsibility Has Its Rewards Sweepstakes Winner; Henry Kern, Eagles Responsibility Has Its Rewards Sweepstakes Winner; Carl Mittleman, Aramark

US DOT / NHTSA 2016 NATIONAL DATA:

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition