NAB and TEAM Coalition


NAB is a long-time member of TEAM Coalition. The two organizations have worked together to bring TEAM’s messages of responsibility to a wider audience through NAB’s network of TV and radio broadcasters.

In 2019, TEAM attended the NAB Show in Las Vegas, NV and sent materials to the NAB Radio Show in Dallas, TX.

TEAM has television and radio PSAs available for download on the NAB Public Service Spot Center.




  • Baseball Baseball Sweepstakes
  • MLS MLS Sweepstakes
  • NASCAR NASCAR Sweepstakes
  • NBA NBA Sweepstakes
  • NFL NFL Sweepstakes
  • NHL NHL Sweepstakes

The Responsibility Has Its Rewards (RHIR) sweepstakes is TEAM Coalition’s longest-running program to recognize fans for having a plan to avoid drunk driving. Fans who pledge to be a designated driver or have a plan to get home safely are entered for a chance to win tickets or a trip to the leagues’ championship games or premier events.

TEAM Coalition is willing and eager to spread the RHIR message. TEAM member organizations are incorporating the Responsibility Has Its Rewards program in more and more events, like the Indianapolis 500 with MillerCoors and boxing events with Constellation Brands.

If you are interested in partnering with TEAM Coalition to introduce the Responsibility Has Its Rewards sweepstakes – or expand upon an existing program to reward your guests for making responsible decisions with alcohol – please contact us today!


TEAM Up 2 Win! is a unique program that runs from mid-February to mid-March each year. TEAM Up 2 Win! is an online registration sweepstakes encouraging college basketball fans to pledge to prevent drunk driving for a chance to win a trip to either the NCAA Men’s or Women’s Final Four and Championship games.

While the TEAM Up 2 Win! sweepstakes prize is an NCAA event, the program is open for any and all TEAM Coalition members (including IAVM members) to support. Creative elements follow the style guides for each championship event. TEAM Coalition asks that IAVM members share the TEAM Up 2 Win! message with a link to the registration page through social media, website and email communications with your audiences.

Please share your TEAM Up 2 Win! questions or comments. And please help us promote this program!


Each year in April (Alcohol Responsibility Month) and December (Drunk Driving Prevention Month), TEAM Coalition runs the Raise One Million ARMs Against Drunk Driving sweepstakes.

TEAM Coalition and IAVM ask IAVM members to support the campaign by making the pledge and sharing the campaign with your employees, partners and guests. Through website and social media graphics and sample messages for PA announcements, video board messages and social media posts, you can help reach the goal of 1,000,000 pledges to prevent drunk driving.

From all the pledges received in December 2019 and April 2020, one randomly selected winner will receive the Raise One Million ARMs campaign grand prize – a trip for two to the 2020 ESPY awards. So spread the word, make the pledge today and enter for a chance to win, because Responsibility Has Its Rewards!