Molson Coors

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated…

Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

Alcohol Responsibility at 2017 Scotiabank NHL Centennial Classic PreGame

The NHL teamed with Molson Canadian and TEAM Coalition to promote responsible drinking at the 2017 Scotiabank NHL Centennial ClassicTM PreGame in Toronto. Prior to the Alumni Game on December 31, 2016 and the Centennial Classic on January 1, 2017 at BMO Field, 1,024 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to…

Coors Light Encourages Soccer Fans to Freeze the Keys at Socio MX 2016

Coors Light Encourages Soccer Fans to Freeze the Keys at Socio MX 2016

Coors Light and TEAM Coalition partnered to promote responsible drinking and prevent drunk driving at Socio MX matches in Dallas, Houston, Los Angeles and San Jose.  The first responsibility activation was on June 29 and the last was on July 6, 2016. Hundreds of responsible soccer fans added their names to an inflatable soccer ball to demonstrate their commitment getting home safely. Every fan…

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

Alcohol Responsibility at 2016 NHL Draft™ Day Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 NHL Draft™ Day Fan Fest at Canalside Buffalo on Friday, June 24, 2016. Prior to the NHL Draft™ held next door at First Niagara Center, 136 NHL fans made the pledge never to drive drunk, always to have a designated…

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible IndyCar Fans Rewarded at the Indianapolis Motor Speedway

Responsible race fans earned valuable rewards at Indianapolis Motor Speedway during Indy 500 weekend (May 27, 28 and 29, 2016) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Legends Day on Saturday and the Indy 500 Snake Pit…

Detroit Tigers Enjoy Miller Time Responsibly at Home Opener

Detroit Tigers Enjoy Miller Time Responsibly at Home Opener

The Detroit Tigers teamed with Miller Lite (the official beer of the Detroit Tigers) and TEAM Coalition to promote the designated driver program at Comerica Park for the Tigers 2016 home opener on Friday April 8, 2016. While the Tigers shut out the Yankees 4-0, hundreds of responsible fans made the pledge to be designated drivers, by staying sober and ensuring a safe ride home for…