The Detroit Tigers teamed with Miller Lite (the official beer of the Detroit Tigers) and TEAM Coalition to promote the designated driver program at Comerica Park for the Tigers 2016 home opener on Friday April 8, 2016. While the Tigers shut out the Yankees 4-0, hundreds of responsible fans made the pledge to be designated drivers, by staying sober and ensuring a safe ride home for their group.
Designated drivers earned a soft drink compliments of Delaware North Sportservice. In addition, fans added their names to the Responsibility Ball – an 8-foot replica of a baseball mitt and ball – to demonstrate their commitment to making sure everyone got home safe. Every fan who made the pledge and signed the ball had the opportunity to receive a souvenir photo.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include MLB and MillerCoors.