The Buffalo Bills were recognized on May 25, 2016 for winning the 2015 Bud Light Good Sport Designated Driver Challenge against the New York Jets and Miami Dolphins. Representatives from the Bills, Delaware North Sportservice, Contemporary Services Corporation, APEX Security, Try-It Distributing and TEAM Coalition gathered for the celebration.
The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at the 2015 regular season home games for the AFC East. Each fan who pledged to be a designated driver at Ralph Wilson Stadium earned the Bills 6 points – a touchdown – in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Bills finished with 14,463 points compared to the Dolphins with 8,453 and the Jets with 3,361.
The Bills, Anheuser-Busch, Try-It Distributing, Delaware North Sportservice, Contemporary Service Corporation, APEX Security, MADD and Pepsi have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their second consecutive win in the Challenge.
The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Buffalo Bills at Ralph Wilson Stadium. Other components include:
- A Fan Code of Conduct posted in and around Ralph Wilson Stadium
- Certification of 100% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of halftime