Buffalo Bills Celebrate 2015 Bud Light Good Sport Designated Driver Challenge Win


The Buffalo Bills were recognized on May 25, 2016 for winning the 2015 Bud Light Good Sport Designated Driver Challenge against the New York Jets and Miami Dolphins. Representatives from the Bills, Delaware North Sportservice, Contemporary Services Corporation, APEX Security, Try-It Distributing and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at the 2015 regular season home games for the AFC East. Each fan who pledged to be a designated driver at Ralph Wilson Stadium earned the Bills 6 points – a touchdown – in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Bills finished with 14,463 points compared to the Dolphins with 8,453 and the Jets with 3,361.

The Bills, Anheuser-Busch, Try-It Distributing, Delaware North Sportservice, Contemporary Service Corporation, APEX Security, MADD and Pepsi have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their second consecutive win in the Challenge.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Buffalo Bills at Ralph Wilson Stadium. Other components include:

  • A Fan Code of Conduct posted in and around Ralph Wilson Stadium
  • Certification of 100% of all employees in effective alcohol management training
  • Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of halftime
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Bills, TEAM and the fans displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Katja Zastrow, Vice President of Corporate Social Responsibility-Better World, Anheuser-Busch</span>
Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com 
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.

(L to R): Pete Barone, Delaware North Sportservice; Katie Jordan, Buffalo Bills; Rachel Licata, Pegula Sports and Entertainment; Rosanne Ingrao, Delaware North Sportservice; Caitlin Lewandowski, Buffalo Bills; Jeanne Miller, Delaware North Sportservice; Dan Denz, APEX Security; Christy Verbosky, TEAM Coalition; Zach Rutkowski, Buffalo Bills; Andy Major, Buffalo Bills; Tim Schmitt, Contemporary Services Corporation; Emily Herr, Buffalo Bills; Kelley VanNess, Pegula Sports and Entertainment; Bill Wilde, Delaware North Sportservice; Ashley Pelitera, Try-It Distributing; Dakota Switala, Try-It Distributing