Seahawks and Sounders FC Celebrate 2016 Responsibility Challenge Wins -

08/29/2017

The Seattle Seahawks and Seattle Sounders FC were both recognized on August 28, 2017 for winning the Bud Light Good Sport Designated Driver Challenge and the Cascadia Responsibility Challenge, respectively. The Seahawks came out on top of the 2016 Bud Light Good Sport Designated Driver Challenge against the rest of the NFC West. The Sounders FC won the 2016 Cascadia Responsibility Challenge against the Portland Timbers and Vancouver Whitecaps FC. Representatives from Brown-Forman, CenturyLink Field and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at the 2016 regular season home games for the NFC West. Each fan who pledged to be a designated driver at CenturyLink Field earned the Seahawks 6 points – a touchdown – in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Seahawks finished with 111,900 points compared to the Cardinals with 56,124 and the 49ers with 13,536.

The Cascadia Responsibility Challenge tracked the number of fans who pledged to be designated drivers at the 2016 regular season home games for the Pacific Northwest MLS clubs. Each supporter who took the Good Sport pledge to be a designated driver at CenturyLink Field earned Sounders FC 3 points in the challenge. Supporters also had the opportunity take an el Jimador responsible fan pledge to plan for a safe ride home and earn additional points. Sounders FC finished with 8,317 points compared to the Timbers with 295 and the Whitecaps with none.

The Seahawks, Sounders FC, CenturyLink Field, Anheuser-Busch, Brown-Forman and First & Goal Hospitality have been working together successfully for the Seattle designated driver programs for several seasons, and participation continues to grow every year.

The designated driver program is just one component of the fan behavior initiatives offered at CenturyLink Field. Other components include:

A Fan Code of Conduct posted in and around the stadium
Certification of employees in effective alcohol management training
Clearly communicated alcohol policies posted at points of sale

Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Seahawks, Sounders FC, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President of Corporate Social Responsibility-Better World, Anheuser-Busch

Brown-Forman is committed to ensuring that fans enjoy our brands responsibly. It’s important to plan ahead and designate a driver before heading to the game. We are excited to partner with TEAM Coalition and Seattle Sounders FC to more effectively promote positive fan behavior.Taylor Amerman, Corporate Responsibility, Brown-Forman

Teamwork is exactly what this organization is all about,” said Jill Pepper, Executive Director, TEAM Coalition. “Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Anheuser-Busch

Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include the National Football League, Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org or FansDontLetFansDriveDrunk.org.