NFL London 2017 Responsibility Activations


Four NFL games this season will be played in the United Kingdom. TEAM Coalition will be there for all four games promoting the messages of alcohol responsibility and drunk driving prevention. Fans who attend the NFL London games participate in the responsibility activation by adding their signatures to the responsibility wall and receiving a branded souvenir photo. From each game, one lucky and responsible fan will win a prize as the Responsible Fan of the Game.

Click on the images below to see the results from the responsibility activations at all four games.

September 24

October 1

October 22

October 29

The NFL, TEAM Coalition and Bud Light have been working together for years to promote responsible drinking and drunk driving prevention. The League’s International Series is one of many examples of the successful partnership that has included the Pro Bowl, NFL Experience and Super Bowl for more than a decade.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the NFL, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, Corporate Social Responsibility-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Jacksonville Jaguars
TEAM Coalition

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition