#ResponsibleRams in London vs Cardinals


Fans who attended the Los Angeles Rams game versus the Arizona Cardinals at Twickenham Stadium on Sunday October 22, 2017 enjoyed the third of four NFL games played in London this season. Click here to see the results from the games at Wembley Stadium this season. Fans from across the globe showed tremendous support for the Los Angeles Rams by embracing the responsibility message – Make a Plan to Make it Home. Fans who pledged to never drive drunk autographed a responsibility wall and received a free souvenir photo.

Two lucky fans were selected among all those who participated as the Responsible Fan of the Game. The winners, Steve and Sean from London, each received a Rams vs Cardinals commemorative t-shirt and a souvenir football.

Every photograph taken was posted on Facebook with the hashtag #ResponsibleRams. Each post earned the Rams an “extra point” (1 point) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Rams, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, Corporate Social Responsibility-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Los Angeles Rams
TEAM Coalition

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

TEAM Coalition