Responsible Mexico Supporters Rewarded in Houston


Soccer United Marketing (SUM), Estrella Jalisco and TEAM Coalition encouraged supporters to be responsible while attending the 2018 Mexican National Team Tour and Fútbol Fiesta on Friday, September 7, 2018 at NRG Stadium.

Before the match, 86 supporters pledged to be responsible in the Fútbol Fiesta. Supporters signed a pledge wall showing their commitment to drink responsibly and never drive drunk. They posed in front of the wall and received a free souvenir photo.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 36 photos taken were viewed a total of 116 times, an average of 3.2 views per photo.

The NRG Stadium match was the fifth and final friendly in the 2018 Tour as the Mexican National Team prepares for the World Cup.

MNT 2018-09-07 17-11-13PM (1)
MNT 2018-09-07 17-15-59PM (1)
MNT 2018-09-07 17-30-56PM (1)
Major League Soccer is happy to support and continue to work alongside TEAM Coalition in support of the key objectives of improving the game day experience for all our guests, together with the extremely successful Responsibility Has Its Rewards and the Designated Driver programs. The work that TEAM continues to be involved in can only make our events safer and more secure for all attending and supporting soccer. We are privileged to be a partner with TEAM.Ray Whitworth, Vice President of Operations & Security with Major League Soccer and Chairman of TEAM Coalition
All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsible Fan program with Estrella Jalisco is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with the Mexico National TEAM, TEAM Coalition and the great supporters of MNT displays our collective responsibility to help keep our roads safe. Adam Warrington, Vice President of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Soccer and Bud Light for the Mexico National Team games is a direct result of the commitment from the League, the MLS clubs, sponsors, concessionaires and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition



• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition