Responsible Mexico Supporters Rewarded at AT&T Stadium


Soccer United Marketing (SUM), Estrella Jalisco and TEAM Coalition encouraged supporters to be responsible while attending the 2018 Mexican National Team Tour and Fútbol Fiesta on Tuesday, March 27, 2018 at AT&T Stadium.

Before the match, 21 supporters braved the elements and pledged to be responsible in the Fútbol Fiesta. Supporters signed a pledge wall showing their commitment to drink responsibly and never drive drunk. They posed in front of the wall and received a free souvenir photo.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 8 photos taken were viewed a total of 49 times, an average of 6 views per photo.

The AT&T match was the third of five friendlies in the 2018 Tour as the Mexican National Team prepares for the World Cup.

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Major League Soccer is happy to support and continue to work alongside TEAM Coalition in support of the key objectives of improving the game day experience for all our guests, together with the extremely successful Responsibility Has Its Rewards and the Designated Driver programs. The work that TEAM continues to be involved in can only make our events safer and more secure for all attending and supporting soccer. We are privileged to be a partner with TEAM.Ray Whitworth, Vice President of Operations & Security with Major League Soccer and Chairman of TEAM Coalition
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Bud Light Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Mexico National Team, TEAM and the supporters displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign with Major League Soccer and Bud Light for the Mexico National Team games is a direct result of the commitment from the League, the MLS clubs, sponsors, concessionaires and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition



• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition