The Kansas City Chiefs were recognized on May 15, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the AFC West. Representatives from the Chiefs, Aramark, County Beverage and TEAM Coalition gathered for the celebration.
The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2016 regular season home games for the AFC West. Each fan who pledged to be a designated driver at Arrowhead Stadium earned the Chiefs 6 points in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Chiefs finished with 16,054 points compared to the Chargers with 7,445, Broncos with 4,015, and the Raiders with 646.
The Chiefs, Aramark, Anheuser-Busch and County Beverage have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their fifth consecutive win versus the division.
The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Kansas City Chiefs at Arrowhead Stadium. Other components include:
- A Fan Code of Conduct posted in and around Arrowhead Stadium
- Certification of more than 50% of all employees in effective alcohol management training
- Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter