#CardinalsDesignate

11/14/2016

Fans who attended the Arizona Cardinals game versus the San Francisco 49ers at University of Phoenix Stadium on Sunday November 13, 2016 were treated to an exciting day of division rivalry football. Cardinals fans showed amazing support for the home team in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. Hundreds of fans pledged to be Good Sports – designated drivers for their group. Responsible fans autographed a responsibility wall and received a free souvenir photo.

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Each designated driver is worth a “touchdown” (6 points) in the competition. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.

Partners in the Cardinals successful designated driver program include Bud Light, Rojo Hospitality and TEAM Coalition.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Cardinals, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, Corporate Social Responsibility-Better World, Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Arizona Cardinals
For more information, see http://www.azcardinals.com/
Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.Anheuser-Busch.com
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Anheuser-Busch Companies, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2015 NATIONAL DATA:

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash