The Atlanta Falcons were recognized on July 29, 2016 for winning the 2015 Bud Light Good Sport Designated Driver Challenge against the Carolina Panthers and the Tampa Bay Buccaneers. Representatives from the Falcons, TEAM Georgia, Levy Restaurants and TEAM Coalition gathered for the celebration.
The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2015 regular season home games for all teams. Each fan who pledged to be a designated driver at Mercedes-Benz Stadium earned the Falcons 6 points – a touchdown – in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Falcons finished with 74,269 points compared to the Panthers with 24,324 and the Buccaneers with 16,278.
The Falcons, Anheuser-Busch, TEAM Georgia and Levy Restaurants have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their fourth consecutive win versus the Panthers and Buccaneers.
The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Atlanta Falcons and the Georgia Dome. Other components include:
- A Fan Code of Conduct posted in and around the Georgia Dome
- Certification of employees in effective alcohol management training
- Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter