Atlanta Falcons Celebrate 2015 Bud Light Good Sport Designated Driver Challenge Win


The Atlanta Falcons were recognized on July 29, 2016 for winning the 2015 Bud Light Good Sport Designated Driver Challenge against the Carolina Panthers and the Tampa Bay Buccaneers. Representatives from the Falcons, TEAM Georgia, Levy Restaurants and TEAM Coalition gathered for the celebration.

The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all 2015 regular season home games for all teams. Each fan who pledged to be a designated driver at Mercedes-Benz Stadium earned the Falcons 6 points – a touchdown – in the challenge. Fans also had the opportunity to show support of their team’s responsibility efforts on social media to earn additional points. The Falcons finished with 74,269 points compared to the Panthers with 24,324 and the Buccaneers with 16,278.

The Falcons, Anheuser-Busch, TEAM Georgia and Levy Restaurants have been working together successfully for the Bud Light Good Sport designated driver program for several seasons. This was their fourth consecutive win versus the Panthers and Buccaneers.

The Bud Light Good Sport designated driver program is just one component of the fan behavior initiatives offered by the Atlanta Falcons and the Georgia Dome. Other components include:

  • A Fan Code of Conduct posted in and around the Georgia Dome
  • Certification of employees in effective alcohol management training
  • Alcohol service policies including ID checks for all fans, no more than two alcoholic beverages per person per transaction and alcohol cut-off at the end of the third quarter
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Bud Light Good Sport designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the game. This partnership with the Falcons, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, Vice President, CSR-Better World U.S., Anheuser-Busch
Teamwork is exactly what this organization is all about. Through the Bud Light Good Sport Designated Driver Challenge, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
TEAM Coalition

(L to R): Bob Cucchi, Executive Director, TEAM Georgia; Christine Herro, Volunteer Coordinator, TEAM Georgia; Michael Halcomb, Associate Services Manager, Mercedes-Benz Stadium; Jackson Magnini, Event Manager, TEAM Coalition; Audra Elleby, Team Leader, TEAM Georgia, Georgia Dome; Brent Miller, Guest and Associate Services Director, Mercedes-Benz Stadium; Jeffery Kern, Directory of Operations, Levy Restaurants

TEAM Coalition