The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated driver and never to provide alcohol to anyone under age. “Refresh Responsibly. Get Home Safe.” was the message.
Hockey fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.
All responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition – proving that Responsibility Has Its Rewards®.
Inside Busch Stadium, an additional 741 fans pledged to be designated drivers at Saturday’s Alumni Game and the 2017 Bridgestone NHL Winter Classic on Monday. In total, 2,277 NHL fans refreshed responsibly.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
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