NBWA and TEAM Coalition

National Beer Wholesalers Association and TEAM Coalition

NBWA joined TEAM Coalition in 2009. The two organizations have worked together to bring TEAM’s alcohol management training and fan education programs to beer distributors across the United States. These distributors have been crucial in promoting responsibility in their respective communities.

TEAM Coalition was featured in the following video produced at the 2015 NBWA Convention in Las Vegas.

The list below is just a sampling of the programs with which TEAM has worked with beer distributors.

  • Amoskeag Beverages LLC.
    Amoskeag Beverages LLC.

    Responsible NASCAR Fans Rewarded at the Foxwoods Resort Casino 301 race at New Hampshire Motor Speedway

    • July 21, 2019 at New Hampshire Motor Speedway
    • Miller Lite, Amoskeag Beverages and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety
    • 288 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race.
    • “We are very proud of the great beers we sell for all of the NASCAR fans to consume,” said Ed Murphy, General Manager and Vice President of Sales, Amoskeag Beverages LLC. “However, along with that comes great responsibility. We thank all of you for choosing a designated driver and look forward to seeing you all at the track again in September.”


  • Capital Eagle, Inc.
    Capital Eagle, Inc.

    At the 2019 World Series Game 3 at Nationals Park, representatives from Capital Eagle joined the Nationals Responsible Fan for the Season on the warning track along with the Budweiser Clydesdales.

    • October 25, 2019 in Washington, D.C.
    • More than 500,000 fans pledged to be responsible during the 2019 MLB season
    • Linda Washington was selected from the 15,396 Nationals fans who pledged to be responsible this season as the Nationals Responsible Fan for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes
    • Washington Nationals were World Series Champions


  • Eagle Brands
    Eagle Brands
    Responsible NASCAR Fans Rewarded at Homestead-Miami Speedway Championship Weekend

    • November 16 and 17, 2019 in Miami, FL
    • 544 fans pledged to be responsible
    • Iris Brignoni, NASCAR Responsible Fan for the Season attended the NASCAR Championship race as the grand prize winner of the Responsibility Has Its Rewards sweepstakes.
    • 11,755 NASCAR fans pledged to be responsible at races all season long
    • 8,109 NASCAR fans made the pledge online


  • NKS Distributors
    NKS Distributors
    Responsible NASCAR Fans Rewarded at Dover International Speedway

    • May 5, 2019 in Dover, DE
    • 452 fans pledged to be responsible
    • 241 photos taken

    • October 6, 2019 in Dover, DE
    • 320 fans pledged to be responsible
    • 209 photos taken
    • Kyle Beattie received two tickets and two VIP Experiences at the Drydene 400 as the grand prize winner of the Responsibility Has Its Rewards sweepstakes at Dover.


  • Silver Eagle Distributors Houston
    Silver Eagle Distributors Houston

    Houston Astros recognized MLB Responsibility Has Its Rewards sweepstakes winner at 2019 World Series Game 1.

    • October 22, 2019 in Washington, D.C.
    • More than 500,000 fans pledged to be responsible during the 2019 MLB season
    • Laura Lawhon was selected from the 26,832 Astros fans who pledged to be responsible this season as the Astros Responsible Fan for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes

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TEAM Coalition