Responsible NASCAR fans were rewarded at the Drydene 400 at Dover International Speedway on October 6, 2019. The track, NASCAR, Busch NA, N.K.S. Distributors and TEAM Coalition partnered to celebrate Dover’s 50th anniversary and to promote responsible alcohol consumption and fan behavior.
Congratulations to the 320 fans who took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.
All participating fans autographed the responsibility wall and received a free souvenir photo. Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 209 photos taken before the race were viewed 436 times through forwarding texts and social media posts.
All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the NASCAR Monster Energy Cup Race at Dover International Speedway on Sunday May 3, 2019. In addition to the RHIR sweepstakes at the track, there is also a web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and October 27, 2019, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2019 Monster Energy NASCAR Cup Series championship race at Homestead-Miami Speedway or the 2020 Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway. Click here to see complete sweepstakes rules.
The Designated Driver for the Race from the Spring 2019 race, Kyle Beattie, received two tickets and two VIP Experiences at the Drydene 400. Kyle and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.
US DOT / NHTSA 2017 NATIONAL DATA:
• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.