Responsible Race Fans Rewarded at Dover International Speedway


Responsible NASCAR fans were rewarded at the Gander RV 400 at Dover International Speedway on May 5, 2019. The track, NASCAR, Busch NA, N.K.S. Distributors and TEAM Coalition partnered to celebrate Dover’s 50th anniversary and to promote responsible alcohol consumption and fan behavior.

Congratulations to the 452 fans who took the Busch NA Responsibility Has Its Rewards pledge – a promise to prevent drunk driving, promote traffic safety and encourage positive fan behavior.

Dover 2019-05-05 12-52-43PM
Dover 2019-05-05 12-39-03PM
Dover 2019-05-05 09-39-43AM
Dover 2019-05-05 09-30-50AM

All participating fans autographed the responsibility wall and received a free souvenir photo.  Fans shared their digital photos and the responsibility message by posting photos on Facebook and Twitter. The 241 photos taken before the race were viewed 592 times through forwarding texts and social media posts.

All participating fans were automatically entered for a chance to be selected as the Responsible Fan for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards (RHIR) sweepstakes. The grand prize includes two tickets and a VIP experience for two at the NASCAR Monster Energy Cup Race at Dover International Speedway on Sunday October 6, 2019. In addition to the RHIR sweepstakes at the track, there is also a web-based pledge component of the RHIR sweepstakes for responsible race fans. Between now and October 27, 2019, NASCAR fans who go online to make their pledge to prevent drunk driving are entered for a chance to win a trip to the 2019 Monster Energy NASCAR Cup Series championship race at Homestead-Miami Speedway or the 2020 Monster Energy NASCAR All-Star Race at Charlotte Motor Speedway. Click here to see complete sweepstakes rules.

While we want every fan that comes to Dover International Speedway to enjoy things as much as they can, safety is always the top priority. With that in mind, the fans that chose to serve as designated drivers for their family or friends this past weekend should be commended.Mike Tatoian, President and CEO, Dover International Speedway
Our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years. The Responsibility Has Its Rewards program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Dover International Speedway showcases our collective mission to help keep our roads safe.Adam Warrington, Vice President, Corporate Social Responsibility, Anheuser-Busch
N.K.S. has a rich history and has been a proud supporter of responsible consumption campaigns for 70 years.  We feel we’re in the happiness business.  There’s no doubt beer helps responsible adults enjoy a happy lifestyle.  We are always eager to help support and educate our community in our Responsibility Has Its Rewards Activations.  By working together we spread the message of safe driving, responsible consumption, and living a healthy lifestyle.Paul Ruggiero, President, N.K.S. Distributors, Inc.
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Dover International Speedway
N.K.S. Distributors, Inc.
TEAM Coalition

• In 2017, 10,874 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1.1% from the 10,996 fatalities in 2016.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.


TEAM Coalition