Responsible NASCAR Fans Rewarded at Homestead-Miami Speedway Championship Weekend


It was an exciting and responsible NASCAR Championship race weekend at Homestead-Miami Speedway on November 16 and 17, 2019. Before the drivers started their engines for the Ford EcoBoost 300 on Saturday and the Ford EcoBoost 400 on Sunday, a total of 544  fans took the Busch NA Responsibility Has Its Rewards pledge – a promise to never drive drunk and always have a safe ride home. The activation was a partnership between NASCAR, Anheuser-Busch, Eagle Brands and TEAM Coalition.

All of the participating fans had the opportunity to spin the virtual Busch NA prize wheel, autograph the responsibility wall and receive a free souvenir photo. A total of 366 photos were taken.

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The Responsibility Has Its Rewards grand prize sweepstakes winner – Iris Brignoni Ortiz of  Kissimmee, FL – attended the NASCAR Monster Energy Cup race. She and her guest, Rolando Ramos, received the grand prize of the sweepstakes including round trip airfare, three nights hotel accommodations and hot passes for the race weekend.

All of our colleagues take great pride in promoting responsible drinking, as we have done for more than 35 years and the Busch NA Responsible Fan program is a great way to remind fans to both enjoy responsibly and have a safe ride plan. Our partnership with NASCAR, TEAM and the great fans at Homestead-Miami Speedway displays our collective responsibility to help keep our roads safe.<span class="su-quote-cite">Adam Warrington, Vice President of CSR-Better World, Anheuser-Busch</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Kiefer, Executive Director, TEAM Coalition</span>
Homestead-Miami Speedway
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Each year Anheuser-Busch and its Foundation invest approximately $20 million in donations to charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, MillerCoors, Brown-Forman, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(Left to right): Kevin Ross, TEAM Coalition; Rolando Ramos, guest of sweepstakes winner, Iris Brignoni, NASCAR Responsible Fan for the Season and grand prize winner of the Responsibility Has Its Rewards sweepstakes and Jordan Jiloty, NASCAR.