NOVEMBER 2020 NEWSLETTER -

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

The legal term “Reasonable Efforts” are the critical components of a solid alcohol management program which encourage responsible fan behavior and mitigate risk for venue operators with respect to alcohol. Each month, the newsletter shares stories and examples of Reasonable Efforts in practice. We are eager for your feedback on the content. Share your alcohol management story with us by emailing info@teamcoalition.org. We would love to highlight your Reasonable Efforts in a future newsletter.

COMMITTEE REPORTS

BEST PRACTICES

MASTER TRAINER SPOTLIGHT

BOARD NEWS

OPINION POLL

COMMITTEE REPORTS

MEMBERSHIP

TEAM PROUDLY WELCOMES NEW MEMBER: HEINEKEN USA

HEINEKEN USA announced today that it has joined Techniques for Effective Alcohol Management (TEAM) Coalition, an alliance that promotes responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition provides employee training in effective alcohol management to more than 50,000 employees of stadiums, arenas and performing arts centers each year. TEAM also manages the Responsibility Has Its Rewards campaign which encourages sports and entertainment guests to have a plan and prevent drunk driving, which may include taking Lyft, being a designated driver, having a designated driver or using public transportation. Since 2014, the annual count of sports fans and concert goers participating in responsible fan programs has exceeded 1 million.

HEINEKEN USA’s membership expands the reach of the responsibility message and engages more guests of sports and entertainment events in the responsible fan program. Heineken® 0.0 highlights the choice available to responsible drinkers to alternate drinks with the 0.0% alcohol. The position of Heineken® as the official beer sponsor of MLS as well as several MLS teams and other sports franchises, including the NHL New Jersey Devils, offers a multitude of opportunities to educate responsible drinkers about Heineken 0.0. MORE

Below is the current list of members of the Membership Committee.

Taylor Amerman, Global Corporate Responsibility for Brown-Forman
Kris Armes, Aramark
Mark Herrera, IAVM
John Huff, IAVM
Sara Levin, Better World at Anheuser-Busch
Aaron Schmitt, Managing Director, S.A.F.E. Management at Mercedes-Benz Stadium
Jill Kiefer, TEAM Coalition Executive Director

The Membership Committee Chairperson position is open. Interested member representatives, strategic partners and master trainers should email info@teamcoalition.org.

TRAINING

As their first initiative, the training committee is reviewing the Online Employee Training product in terms of content and pricing to make it the most beneficial tool available for TEAM training customers.

Next up will be the development of materials to help show the value of TEAM Training in any form. The short list of those materials include the following.

Live (virtual) panel discussion with Master Trainers
Side-by-side price comparison between TEAM training and other training options including state-provided training
Develop a plan for data collection from training customers and members to determine the value of TEAM training

Below is the list of members of the Training Committee, led by committee chair, Kevin Tedesco.

Gerald Barajas, TEAM Master Trainer
Chloe Janfaza, TEAM Master Trainer, Las Vegas Raiders
Andy Konkle, TEAM Master Trainer
Billy Langenstein, TEAM Master Trainer, NFL Security
Randy Mayne, TEAM Master Trainer, Maverik Center
Suzanne McGovern, Consultant for Constellation Brands
Greg Overstreet, TEAM Master Trainer, Mercedes-Benz Stadium Security
Jay Satenspiel, TEAM Master Trainer, Spectra
Aaron Schmitt, TEAM Master Trainer, S.A.F.E. Management Mercedes-Benz Stadium
Bill Squires, TEAM Master Trainer, Consultant for New York Giants
Sadaf Usmani, TEAM Master Trainer, MetLife Stadium Company
Anne Wheat, TEAM Master Trainer, MetLife Stadium Company
Brandon Johnson, Event Manager for TEAM Coalition

Member representatives, strategic partners and master trainers interested in serving on the training committee should email info@teamcoalition.org.

COMMUNICATIONS & MARKETING

Short term priorities include the following:

Tell the TEAM Coalition story in a variety of media – website, 1-pager, roadshow presentation and talking points for all TEAM stakeholders
Develop media relations engagement plan and social media communications plan
Discuss areas for growth and best practices with the sports sponsorship groups of TEAM’s alcohol members and share the outcome of those discussions with operators at sports and entertainment venues

Below is the list of members of the Communications & Marketing Committee, led by the committee chair Ashley Cahill.

Tami Garrison, Community Affairs Director for Molson Coors
Jennifer Jose, Senior Vice President Public Affairs for National Association of Broadcasters
Dan Klenetsky, Senior Manager Government and Community Affairs for NASCAR
Greg Luehrs, Director of Partnerships, Jack-Daniel’s for Brown-Forman
Suzanne McGovern, Consultant for Constellation Brands
Suzie Raven, Senior Manager Public Affairs for National Association of Broadcasters
Kim Twist, Social Responsibility Manager for Constellation Brands
Anne Wheat, Vice President of Guest Services and Special Projects for MetLife Stadium
Bill Young, Senior Director of Health Policy and Regulatory Affairs for Beer Institute
Liz Byrd, Event Manager for TEAM Coalition

Member representatives, strategic partners and master trainers interested in serving on the communications & marketing committee should email info@teamcoalition.org.

GOVERNANCE & FINANCE

Below is the list of members of the Governance & Finance Committee.

Jordan Jiloty, TEAM Board Chair, Managing Director for Government and Community Affairs, NASCAR
Jeff Stonebreaker, Vice President of Safety and Security, MLS
Christy Verbosky, TEAM Chief Operations Expert

The Governance & Finance Committee Co-Chairs – Secretary and Treasurer for the organization – positions are open. Interested member representatives, strategic partners and master trainers should email info@teamcoalition.org.

BEST PRACTICES ON DISPLAY

YOU IN THE DRIVER SEAT MOBILE APP

TEAM Coalition has been a partner in the annual U in the Driver Seat Symposium for 5 years. We have run the RHIR sweepstakes for the attendees. And now TEAM is thrilled for the Youth Transportation Safety Program use the RHIR campaign for the new safe driving app.

The Youth Transportation Safety Program is introducing the You In The Driver Seat App to improve and encourage safe driving by promoting the concept of Responsibility Has Its Rewards. The focus of the app is to track, report, and reward safe driving focusing on distracted driving. The safer users drive, the more points they can earn! Everyone is welcome to download and use the You In The Driver Seat App, however, only drivers who range from 16-25 qualify for rewards. MORE

GLOBAL BEER RESPONSIBLE DAY

On Friday, September 18, 2020, employees of Anheuser-Busch and its wholesaler partners raised their glasses to toast smart and safe drinkers on the eleventh annual Global Beer Responsible Day.

“As the beer industry leader, Anheuser-Busch is committed to fostering a culture of responsible drinking behaviors. As a longtime member of TEAM Coalition, we’ve had the opportunity to work together to ensure that fans enjoy their beers responsibly, and we were honored to highlight this partnership on our 11^th Annual Global Beer Responsible Day.”

— Adam Warrington

Vice President of Corporate Social Responsibility, Anheuser-Busch

MORE ON THE 11TH GLOBAL BEER RESPONSIBLE DAY

MASTER TRAINER SPOTLIGHT

“TEAM Coalition is essential to the event day experience of guests and, therefore, is of paramount importance to event day team members and the training they receive. The foundations and principles involved in TEAM training are rooted not just in responsible alcohol service, but in guest service. TEAM Coalition is a vital part of the sports and entertainment industry, helping ensure we all can enjoy live events!”

— Aaron Schmitt

MANAGING DIRECTOR AT MERCEDES-BENZ STADIUM
S.A.F.E. MANAGEMENT

AARON SCHMITT

Managing Director
S.A.F.E. Management

Aaron Schmitt is the Managing Director for S.A.F.E. Management at Mercedes-Benz Stadium in Atlanta. Aaron has certified over 8,000 event staff and continually promotes responsible alcohol management practices during events. Aaron has been certified as a TEAM Trainer since 2006 and became a TEAM Master Trainer in 2007. MORE

BOARD OF DIRECTORS NEWS

TEAM BOARD MEMBER PROFILE: JOHN HUFF, VICE CHAIRMAN

“TEAM Coalition is the leader in the Sports, Concert and Motorsports event industry providing safe and responsible alcohol training for concessions and operations staff. What sets TEAM apart from other training programs is TEAM uses the revenue from training to promote Responsibility messages to fans prior to, during and after each event.”