TEAM Coalition and TTI Partner for U in the Driver Seat Symposium


For the fifth consecutive year, TEAM Coalition attended the U in the Driver Seat (UDS) Symposium hosted by the Texas A&M Transportation Institute (TTI) on October 7-9, 2020. The peer-to-peer program seeks to give college students the tools and information to educate their peers about the dangers of impaired driving. The theme for the virtual symposium was “Recharge to Save Lives on our Roads”

At the event, TEAM Coalition provided information about responsible drinking, designated driver programs, the partnership between TEAM and the NCAA, and we administered a Responsibility Has Its Rewards challenge. This year TEAM partnered with The Mocktail Project to offer the Mocktail Responsibility Has Its Rewards (RHIR) Challenge. Students crafted a mocktail, shared the recipes and responsibility messages on social media and sipped their creations at a networking zoom happy hour.

The mocktails were judged by a Jesse Hawkins, founder of The Mocktail Project. The Mocktails were judged based on the appearance, name creativity, and social media reach. The students from the winning school each received an Amazon gift card and a prize package of items from TEAM Coalition and the Brown-Forman PAUSE campaign. A special thanks to Brown-Forman for supporting our efforts by connecting TEAM with The Mocktail Project and also providing prizes for the winners.

1st Place 2nd Place 3rd Place
Texas A&M University Kingsville University of Texas, Arlington Texas A&M
For more information on the NCAA, go to
U in the Driver Seat
U in the Driver Seat is a peer to peer education program for college students dedicated to reducing their number one killer – car crashes. For more information on the program, go to
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including the Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Collegiate Athletic Association, Brown-Forman, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, Molson Coors, Live Nation, Lyft, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or


  • In 2018, 10,511 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 3.6% from the 10,908 fatalities in 2017.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.