The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2016 Coors Light NHL Stadium Series™ at TCF Bank Stadium on Sunday February 21, 2016. While the Minnesota Wild® battled the Chicago Blackhawks® on the ice, a total of 859 NHL fans pulled off a responsibility hat trick off the ice, making the pledge to: never drive drunk, always have a designated driver and never provide alcohol to anyone under 21.
“Freeze the Keys. Designate a Driver.” was the message. 133 NHL fans pledged to be designated drivers inside TCF Bank Stadium, each earning a soft drink compliments of Aramark.
In addition, outside the stadium in Spectator Plaza, 726 NHL fans added their names to the Responsibility Puck – an 8-foot replica of an official NHL puck – to demonstrate their commitment to keeping the penalties on the ice and off the roads. Every fan who made the pledge and signed the puck had the opportunity to receive a souvenir photo.
All the responsible fans were entered to win a prize pack – including a $50 Shop.NHL.com gift card and branded items from Coors Light and TEAM Coalition.
Drunk driving prevention is the top priority for TEAM Coalition and all its 24-member organizations, which include the NHL and MillerCoors.
NHL and the NHL Shield are registered trademarks and NHL Stadium Series name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2016. All Rights Reserved.