Responsible Fans Recognized at Super Bowl LIX

02/13/2025

Leading up to Super Bowl, TEAM partnered with the National Highway Traffic Safety Administration (NHTSA) to produce the Fans Don’t Let Fans Drive Drunk media kit including talking points, graphics and social media messages. Hundreds of posts on Instagram, X, and Facebook shared the responsibility message nationwide. 

             

             

Throughout the 2024 NFL season, more than 72,000 fans pledged to be responsible.  Click here to view the 2024 NFL Standings for Responsible Fan pledges. The programs offered at all NFL stadiums during the 2024 season were sponsored by concessions organizations and alcohol companies which are all member organizations of TEAM Coalition, including Aramark, Legends, Anheuser-Busch, and Molson-Coors.

For the third year in a row, the Kansas City Chiefs topped the list with their Bud Light sponsored program.

The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition.Roger Goodell, Commissioner, National Football League
Teamwork is exactly what this organization is all about. Through the Responsibility Has Its Rewards sweepstakes, we are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Kiefer, Executive Director, TEAM Coalition
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Anheuser-Busch Companies, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Aramark, Legends, Oak View Group, Beer Institute, National Beer Wholesalers Association, Constellation Brands, Heineken USA, Molson Coors, New Belgium Brewing Company, Brown-Forman, Live Nation, Lyft, Uber, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2022 NATIONAL DATA:
  • In 2022, 13,524 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 0.7% from the 13,617 fatalities in 2021.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

Author: jillteamcoalition
TEAM Coalition