Leading up to Super Bowl, TEAM partnered with the National Highway Traffic Safety Administration (NHTSA) to produce the Fans Don’t Let Fans Drive Drunk media kit including talking points, graphics and social media messages. Hundreds of posts on Instagram, X, and Facebook shared the responsibility message nationwide.
Throughout the 2024 NFL season, more than 72,000 fans pledged to be responsible. Click here to view the 2024 NFL Standings for Responsible Fan pledges. The programs offered at all NFL stadiums during the 2024 season were sponsored by concessions organizations and alcohol companies which are all member organizations of TEAM Coalition, including Aramark, Legends, Anheuser-Busch, and Molson-Coors.
For the third year in a row, the Kansas City Chiefs topped the list with their Bud Light sponsored program.
US DOT / NHTSA 2022 NATIONAL DATA:
- In 2022, 13,524 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 0.7% from the 13,617 fatalities in 2021.
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.