|Fans who attended the Buffalo Bills home opener against the Miami Dolphins on Sunday September 14, 2014 were treated to a great afternoon of football that resulted in a 29-10 win over the Dolphins and 1,612 designated driver sign-ups. Those responsible fans helped the Buffalo Bills earn points in the Bud Light Good Sport Designated Driver Challenge versus the Miami Dolphins and New York Jets.Each designated driver is worth a “touchdown” (6 points) in the Good Sport Challenge. So the Bills earned 9,672 points from those 1,612 designated drivers. The Bills earned 2,343 extra points from fans liking a post on Facebook about the Challenge. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.
The Buffalo Bills responsibility partners include Bud Light, Delaware North Companies Sportservice, Pepsi and MADD along with TEAM Coalition. In addition to the Bud Light Good Sport Designated Driver Challenge, the Bills are also competing in the Responsibility Bowl.
New this season, the Responsibility Bowl is a league-wide competition encouraging responsible fan behavior with respect to alcohol. The competition raises awareness about existing designated driver programs offered at all 31 NFL stadiums. NFL fans who are the designated driver or who plan ahead to use public transportation, take a taxi or a car service or make other arrangements so that they never drive drunk will help earn points for their favorite NFL team in the Responsibility Bowl. The five-round tournament pits all 32 NFL teams in head-to-head match-ups throughout the season. Teams advance through the rounds by earning points when their fans pledge to be responsible, either by signing up to be designated drivers at the games or by responding to social media posts from the teams and their partners about the competition.
Just like the Bud Light Good Sport Designated Driver Challenge, the Bills earned a touchdown with each designated driver sign-up. The social media component for the Responsibility Bowl is all about the hashtag#BillsFansNeverDriveDrunk. Each time that hashtag appears on Facebook, Twitter or Instagram, the Bills earn an extra point in the Responsibility Bowl. The Bills earned 122 extra points from Sunday’s game.
The Buffalo Bills are in to the second round of the Responsibility Bowl after beating the Vikings in Round 1. Interestingly, the Bills Round 2 opponent is none other than their Designated Driver Challenge opponent and the team they played on Sunday, the Miami Dolphins.