Responsible Denver Broncos Fans Rewarded

Responsibility Has Its Rewards:
Responsible Denver Broncos Fans Rewarded at Games Versus Kansas City Chiefs
Fans who attended the Sunday Night Football Denver Broncos game versus the Kansas City Chiefs were treated to a great night of football that ended with a 24-17 victory for the Broncos! 671 fans helped the Denver Broncos earn points in the Bud Light Good Sport Designated Driver Challenge against their AFC West rivals. These fans pledged to be Good Sports – designated drivers for their group.Each designated driver is worth a “touchdown” (6 points) in the challenge. The Bud Light Good Sport Designated Driver Challenge winner will be the team with the most points at the end of the season. Click here to see the Challenge Standings.Denver Broncos, Bud Light and TEAM Coalition partnered to promote responsible drinking at Sports Authority Field at Mile High Stadium in Denver, CO encouraging fans to become designated drivers.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards


  • Denver Broncos
  • Bud Light
  • TEAM Coalition

WHO: Fans and the Community

WHAT: Denver Broncos, Bud Light and TEAM Coalition rewarded fans who pledged to be designated drivers, which means they are over 21 years of age, they promised not to drink alcohol at the game and they promised to provide safe transportation home from the game for their group. Responsible fans autographed a graffiti board and received a free souvenir photo.

Broncos fans support their favorite NFL team in the Bud Light Good Sport Designated Driver Challenge.

WHERE: Sports Authority Field at Mile High Stadium in Denver, CO

WHEN: Sunday, September 14, 2014

Denver Broncos:

TEAM Coalition:
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information visit or

For more than three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit


  • In 2012, 10,322 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 4.6% from the 9,865 fatalities in 2011.
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.